Businesses today, particularly in India have failed to leverage the impact social media could create to their success. Its a revolution today. "Social" is THE word. Networking, technology, media, entertainment, Innovation, and many more of these words are preceded by the word "Social". Have business leaders tried to turn away from their old PR ways of things to the new SM way. Lets just think about it.
I found this site interesting http://www.interactiveinsightsgroup.com/blog1/socialmediabeginnersguide/social-media-tools-101/
Have a good read.
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